Post by account_disabled on Dec 14, 2023 4:34:35 GMT -5
Therefore, Outbound is not recommended in any case, as we will explain below. To help you understand which is the ideal strategy for your case, we are going to use the analogy of the red ocean and the blue ocean. If you are in a highly competitive market on the Internet, with an intense dispute for the top of Google, you find yourself in a red ocean. Now, if your market is still very new and you have a lot of ease in “ranking”, you are in a blue ocean. Companies in the red ocean may not achieve good results with Inbound, unless they have been making that investment for some time. Companies in the blue ocean have more possibilities of generating income through Inbound, since they have a clear path to build their authority.
Remember to also take into account the average ticket and the Phone Number List customer profile. In the end, it is not worth having a sales team to prospect clients with a low average ticket, which does not pay the cost of your process. In the same way, there is no point in producing content for a person who does not consume it, right? But these are just some cases, because there are also companies that can do both strategies and generate much more income! Do you want to know what they are? Look below: How to combine Outbound Marketing and Inbound in your company ? As we have already reinforced several times in this article, Inbound and Outbound are not exclusive.
And more: when the two strategies work together, they can bring impressive results. However, it is essential that the company has the profile to implement them. So that you understand better, we list some situations that show the positive relationship that is generated with the two working together. red ocean Yes. Despite not having as much potential a priori, Inbound can also bring good results in a highly competitive scenario if it is aligned with Outbound marketing. In the short term, the Outbound team is responsible for revenue generation, while the Inbound team focuses on stealing top placements from Google through SEO techniques. As the onboarding process grows, you direct your Outbound team's efforts to close strategic accounts, which require more work from the salesperson.
Remember to also take into account the average ticket and the Phone Number List customer profile. In the end, it is not worth having a sales team to prospect clients with a low average ticket, which does not pay the cost of your process. In the same way, there is no point in producing content for a person who does not consume it, right? But these are just some cases, because there are also companies that can do both strategies and generate much more income! Do you want to know what they are? Look below: How to combine Outbound Marketing and Inbound in your company ? As we have already reinforced several times in this article, Inbound and Outbound are not exclusive.
And more: when the two strategies work together, they can bring impressive results. However, it is essential that the company has the profile to implement them. So that you understand better, we list some situations that show the positive relationship that is generated with the two working together. red ocean Yes. Despite not having as much potential a priori, Inbound can also bring good results in a highly competitive scenario if it is aligned with Outbound marketing. In the short term, the Outbound team is responsible for revenue generation, while the Inbound team focuses on stealing top placements from Google through SEO techniques. As the onboarding process grows, you direct your Outbound team's efforts to close strategic accounts, which require more work from the salesperson.